A regularly enhanced range is on offer that draws on our experience and receptivity.
A production system designed to convey a sophisticated yet efficient service.
Explore our Story, Numbers and Brands. Discover our world.

Our Story

1962

Founded in Herat, Afghanistan Sultan Amini sets up ABC (Amini Brothers Company).

1964-69

Manufacturing sites open in Herat, Mazar, Sharif, Aqcha.
Manufacturing sites are opened in the areas where the best weavers are located: Herat, Mazar, Sharif, Aqcha. Communities which have mastered a unique know how and skill in the art of weaving and who still play a key role in the company today.

1969

First international contracts
Agreements are signed with German companies, an essential step for tapping into international markets.

1973

New office in Kabul opens
ABC opens a branch in Kabul, a city more centrally located and more accessible than Herat.

1974

New commercial agreements with Switzerland, Holland and Belgium
ABC takes steps to develop its market in these countries, reflecting a new internationalization strategy

1976

Warehouse facility and Washing Centre open in Kabul
A centre dedicated to the research and development of special washes for wool, resulting in the material’s greater gloss and softness, opens in Kabul.

1979

Transfer to Frankfurt
The company moves to Frankfurt, following the Soviet-Afghan War.

1980

Warehouse Facility in Zurich opens, fostering distribution to all European countries
Endorsed by the specific request of Swiss clients, a shop in Zurich is opened as the hub for european business.

1982

Development of US and Canadian markets
A strong commercial strategy aimed at the North American market takes off.

1982

Development of Asian market
Production expands to other areas of Asia: China, Iran and India.

1985

Department for Furniture Stores
Distribution expands, a tailor-made division is set-up aimed at strengthening relations with furniture stores.

1988

Production site in Gansu, China is launched
ABC launches its production facility in the Gansu province, an area renowned for its fine wools and its century-long tradition and culture in textiles.

1989

A logistic hub is opened in Italy
ABC opens its first distribution facility in Italy.

1990

The Ozebki Collection is launched
Manufacturing facilities are developed thanks to the experience of Afghan refugees in Pakistan as expert craftsmen and weavers. The history of Afghan carpets has turned a corner. The productions known as Refugee Carpets have brought hope to a great number of families and make up a proud part of the company’s history.

1992

A Washing and Restoration Centre opens in Beijing

1993

Division for Chain Stores and large distribution
ABC continues in its expansion developing an ad-hoc division focused on the mass retail channel.

1996

Collaboration with Walt Disney
ABC signs a contract with Walt Disney Co, which is still an ongoing highly successful collaboration.

1997

Corporate code of conduct is implemented
Amini’s code of conduct, in place since its foundation,is formalized in a code for all the branches of the company.

1998

Distribution in South America
ABC develops its business in Brazil and Mexico.

2000

Multi-brand strategy is introduced
ABC adopts a multi-brand strategy that will go on to lead to the company’s present commercial proposal, divided into 4 distinct brands to express different visions, styles and cultures of carpets, rugs and looms.

2002

ABC e-commerce site takes off

2007

New logistic hub opens in Italy
ABC opens a new and strategic 20,000 sqm hub for international clients on the outskirts of Milan.

2008

Launch of Machine Made Carpet Collections
The company decides to widen its collection with the introduction of a machine-made carpet brand. The traditional hand-knotted carpet and rug production continues and remains strong over time

2014

Launch of the brand AMINI
The brand AMINI is launched with a communication strategy aimed at the Design sector.
2016

The company’s global distribution strategy is completed with the inclusion of Asia Pacific countries and Africa

2017

Woven Forms Exhibition at the Biennale D’arte in Venice
ABC creates tomorrow’s collection classics in an important collaboration with the New York based R and Company , whose objects are highly sought after and are the symbol of contemporary art.

Our company in numbers

75.000 sqm of carpets readily available in the warehouse storage facility, 3.000.000 pieces sent worldwide per year,
over 25% of our production is bespoke.