Who we are

We are the Spanish Association of Wall and Floor Tile Manufacturers (ASCER). We represent and uphold the interests of member companies in dealings with institutions and different groups.

Founded in 1977, the association represents over 100 ceramic tile manufacturers. Its member companies account for about 95% of all the country’s tile production. This makes ASCER one of the associations with the biggest sectoral coverage in Spain. Our head offices are in Castellón de la Plana, since most of the tile sector is concentrated in this province, where it forms a tile cluster or industrial district.

We are a sector with a high degree of innovation and internationalization, and our products can be found in over 180 countries. Thanks to ongoing developments in applied research, tile processes and tile products evolve, minimizing their possible environmental impacts while also fostering sustainable, circular building.

Governing board

ASCER’s highest governing body is its General Assembly, made up of all its members. The Governing Board–elected every four years by the Assembly, with the renewal of half its members every two years–is responsible for carrying out activities in keeping with its members’ wishes and the association’s founder goals.

What we do

ASCER is an organization aimed at the support, defence and promotion of the ceramic tile sector’s common and general interests. Its activities encompass areas in which joint action is either necessary or advisable since it could not be successfully done at an individual level by companies or only at a high cost.

In the association’s activities, a high degree of functional flexibility is required so that it can respond effectively to constantly changing scenarios. Hence, functional flexibility is the common denominator to ASCER’s work.

Our members

ASCER currently represents over 100 tile manufacturers. Through their business groups, these manufacturers encompass almost 200 different brands specializing in the manufacture, sale and distribution of ceramic tiles. In economic terms, the companies that ASCER represents account for 95% of the sector’s total production in Spain.

Showroom

ASCER has a small showroom where most of the tile products represented by the association are displayed. By showcasing tile materials in differing settings found in a city, the versatility of these materials and their potential use on all kinds of surfaces can be seen.

The showroom is conceived to play an educational and an informative role, demonstrating different uses of ceramic tiles, their benefits, new innovations and research in this field. This is done in a cross-cutting away, featuring all the stakeholders involved in the process.

In short, the showroom at our head office is a meeting point where professionals, members of the public, children, youths and the elderly can gain an insight into the importance of the province of Castellón’s tile cluster.