BY FOUTAS was born, in 2018, from the desire to promote the Tunisian handicraft through an elegant, colorful and modern product : The Fouta.

Traditional towel of the Tunisian hammams since several centuries, the fouta is considered today as a true alternative to the bath or beach towel. Thin, it dries very quickly and takes up little space. Very elegant and colorful, it also decorates your interior in bed throws, tablecloths or plaids.

Our foutas are woven in 100% cotton by craftsmen who perpetuate with passion the heritage and the know-how of their families. The fringes are hand-knotted by local craftswomen who work from their homes and support their families.

Concerned about our impact, we sell foutas designed with 100% recycled cotton yarns, without chemical additives and certified GRS and OEKO-TEX, from the manufacturing surplus of international ready-to-wear brands. We favor modes of low-pollution transportation and our packaging comes from sustainable forests.

We attach great importance to all these elements that give our production a responsible and socially committed character.

We are today the French brand leader in the premium and eco-responsible fouta sector and the main French distributor of foutas from Tunisia.
We offer a wide range of products and deliver worldwide through optimized and reliable logistics.

What is a fouta ?

The foutas were originally Indian fabrics or pieces of cloth. It is in Tunisia that the fouta then experienced a lightning development to become the traditional towel for the sauna, the hammam and the spa. Nowadays, the fouta has become the essential summer accessory for sunbathing and drying off on the beach or at the swimming pool, and is now sold all over the world.

Most often conceived in cotton, a fouta distinguishes itself from the other beach and bath towels by its size of 100×200 cm and by fringes hand-rolled at each end. Its different weaving methods (flat, honeycomb, herringbone, etc.) give it finesse and lightness for a very fast drying. If the fouta towel was originally a hammam towel, it is now mostly used as a beach towel, bath towel or pareo. Discover how foutas are made on our blog.

The fouta also exists in size XXL and BY FOUTAS is the specialist of this format. Measuring 200×300 cm, the fouta XXL or maxi fouta can be used as a family beach fouta or picnic tablecloth outside. It can also integrate your interior in throw of sofa, throw of bed, cover of summer, plaid or tablecloth.

Very trendy accessory for many years, the fouta is a good gift idea especially when it is personalized. For a birthday, Christmas, a birth, Mother’s Day or any other occasion, offering an embroidered fouta always makes a good effect. To learn more, please read our article on personalized foutas.

At BY FOUTAS, we have chosen to sublimate the fouta and to adapt it to the challenges of eco-responsibility. All our models of beach foutas and XXL foutas are woven in 100% recycled cotton in Tunisian artisanal workshops. They are then transported to the homes of craftswomen who knot the fringes by hand and thus provide an additional income for their households. In order to fight against the over-consumption of paper and plastic, we only use recyclable packaging, which is itself produced by a recycling process. They can also be used in case of product return.

Why our foutas are different ?

• 100% recycled cotton,
• Lightweight and quick drying,
• Large size – 100 x 200 cm,
• Customizable online,
• Free returns – 30 days.