CLIK’N DO – SCAL-E has been listed in two reports of the international research institute Forrester the “Now Tech: Customer Data Platforms, Q4 2021” for the Asia Pacific region (APAC) and the “Now Tech: Customer Data Platforms, Q1 2022” for the world region. To talk about it, Martech.cloud took advantage of the launch of the new Scal-e website to propose an interview.

CEO of Scal-e since 2018 Christophe Alves spoke with Martech.cloud discussing Scal-e´s strategy, the evolution of the market, its team and his vision for the company’s future.

Martech.cloud : Before talking about your strategy, could you tell us what the Scal-e platform is for?

The Scal-e platform facilitates implementation and improves the results of customer acquisition and retention strategies for B2B or B2C brands.

CEO of Scal-e since 2018 Christophe Alves spoke with Martech.cloud discussing Scal-e´s strategy, the evolution of the market, its team and his vision for the company’s future.

Martech.cloud : How exactly does your platform facilitate the implementation of customer acquisition or retention strategies?

On the one hand, the platform can be configured (no code approach) to adapt to any client´s context. On the other hand, due to it being natively integrated, there is no required integration between the modules. This reduces the cost of implementation, and it also enables collaboration and day-day navigation.