The whole thing starts at the beginning: with inspired growers who love their job and with the best potato varieties you can get.

Fries with the fresh taste of the field. Growers who deliver quality with a smile, day in and day out. That’s the magic secret of producing the best taste in the world in every helping of fries (and more). Read everything about sustainable potato cultivation, French fry varieties, our growers, and ‘Family Farm’. Welcome to the world of Farm Frites.

The global population will increase by about 100 million people a year up to 2028? The potato is going to play an increasingly important role in feeding all these extra mouths. Potatoes use relatively little land, grow fairly quickly and are more climate-proof than most other crops. Furthermore, 85% of the potato plant is edible.