Introducing Grohe's new technology SmartControl

GROHE is a leading global brand in complete bathroom and kitchen fitting solutions with over 6,000 employees, 2,400 of whom are based in Germany. GROHE has been part of the LIXIL Group since 2014. As a global brand, GROHE is committed to its values of Technology, Quality, Design and Sustainability to offer “pure water enjoyment”.

Since the Equip hotel 2018 edition, GROHE has supported more than 400 hotel owners in their projects. This support is provided by 11 expert hotel specialists with a regional reach, supported by 5 regional technical advisers. This allows us to best meet their constraints, whether technical or budgetary, with the help of a wide range of products.

As a leading player in the sanitation sector, we believe deeply, through responsible growth, in our contribution to the preservation of the scarce resource of drinking water.

That’s why GROHE is constantly developing new product categories such as GROHE Blue water filtration systems, an alternative to plastic bottles that not only benefits the planet but also avoids the handling and transport of returnable glass bottles. In addition, in these special times, when every profession has to reinvent itself, the development of Lifestyle, coworking and coliving is taking on a new meaning today and the GROHE Blue solution that brings conviviality to the lobby is the solution in new hotel spaces. Simply choose your favourite water – filtered, refreshed, flat, finely sparkling or fully sparkling!

GROHE will continue to promote its EcoJoy water saving products, which help to preserve our planet while reducing water bills.

For example, GROHE recently supported a 50 room boutique hotel by changing the existing hand shower from 12 litres/min to an EcoJoy 8 litre/min solution. It only took 6 months to make the investment profitable and from then on the hotel owner noticed a real saving on his water bill!

GROHE’s innovation also includes new technologies such as SmartControl, a real revolution in shower technology and comfort. Using intuitive push-and-turn controls that are easy to use and require no explanation, it is now possible for hotels to personalise the column by choosing the head shower and hand shower, offering over 300 possible combinations!

Over the last ten years, more than 300 design and innovation awards and several German Sustainability Award rankings have confirmed GROHE’s success as the first in its industry to win the German government’s CSR award and also featured in Fortune® magazine’s “Changing the World” Top 50.

Pierre PAJOT, National Hotels Manager