Guest Profile

The ultimate tool to manage and utilise your guest data

Guest Profile is a CRM made specifically for the hotel industry, complete with a powerful search engine to accurately segment your guests and a newsletter tool to effectively build customer loyalty. The CRM adapts to your specific property (customised guest file, highly segmented lists of guests, grouped view of database etc.).

Guest data management

All your guest data is consolidated in a single database, from your PMS, Channel Manager, reputation tracking tool, restaurant, spa, public data on social media… Consolidate guest interactions via chat, SMS, Whatsapp and email. Manage your data at the group or hotel level.

A structured and enriched database

The platform automatically processes all data collected. It deletes duplicates, groups multiple stays in the same guest file, qualifies and structures the data: telephone number, date, gender, nationality, language… and verifies email addresses, phone numbers, etc.

More than just a guest index

‍Take advantage of a 360° profile of each guest and exceptional search capabilities within your entire database.
Data processing allows you to identify VIP guests and carry out ultra-targeted marketing actions for a maximum conversion rate.
We ensure data traceability and security (GDPR) for you.

Newsletters

Send out highly personalised newsletters that are tailored to each guest’s specific preferences. Reward your regular customers and build loyalty among those who are not yet regulars.

Unlimited fields

Add as much information as you want about your guests. The guest files adapt according to your usage and showcase what you consider important to personalise the guest relationship and adapt your recommendations.

LoungeUp Analytics

Analytics allows you to view key data about your guests and their stays. You can filter your data by specific time periods and guest categories. Analyse your clientele in depth and optimise your marketing strategies.

Advanced segmentation

Guest Profile helps you manage guest lists according to any number of criteria. Enhance your segmentation so you can send highly relevant and effective offers.

A CRM adapted to groups

Guest Profile offers groups and chains the benefit of a multi-location database for combining guest information and increasing loyalty by bringing guests back to their other establishments.