Parity Insight

Parity Insight efficiently manage online partnerships and solve the right parity issues across OTAs and metasearch.

Keep control of your distribution : 

Parity Insight gives hotel groups a suite of tools to discover and solve parity issues across their portfolio. The highly-intuitive platform tracks your parity performance on OTAs and metasearch and automates fixing parity issues.

Track the progress and success of your portfolio’s parity performance at a glance in an easy-to-use dashboard :

• Benchmark your strategy performance across the organisation and optimise distribution channels.
• Monitor whether your hotels are in parity, cheaper or more expensive across all online distribution channels: direct, major OTAs and wholesaler OTAs.

Monitor your group’s distribution metrics and spot where the parity issues are coming from :

• Drill down on parity issues segmented by market, brand, source, channel and price difference.
• Easily spot the worst offending hotels in your portfolio and identify the problems they face: price discrepancy, sold-out, or room-type issues.
• Trust your distribution insights completely, as Parity Insight is set up to match your chain’s needs.

Give your hotels the tools to track their parity performance versus your corporate target :

The hotel-level parity solution monitors where hotels are losing valuable revenue on:

• Your own website – Brand.com
• Online Travel Agencies – OTAs
• Metasearch websites

By quantifying to each hotel their potential revenue loss prioritised by issue type, hotels can see which parity issues to focus on first and take proactive action.

Take action on parity issues across online distribution channels easily and efficiently : 

• View the most important parity issues the hotels in your portfolio are facing on one central platform.
• Access all the evidence needed to facilitate communication and take action with third-party stakeholders such as your hotels, OTA channels and wholesale partners.