Advantages Privacy and préférences
Collect qualified information directly from your customers
Keep your contacts when unsubscribing while respecting the GDPR
Adjust your communications and offers based on customer preferences
Manage your customers’ personal data and preferences, protect their privacy, and ensure compliance with your privacy policy.
Optimize each customer’s experience by considering their rights (in terms of privacy and personal data protection) to address personalized communications.
Collect Consents:
Whatever the source, ensure data collection in compliance with the law (GDPR, CCPA, CAN-SPAM,…).
Centralize the data:
Store and update consents and preferences in a real-time searchable object in the CDP.
Leverage the data:
To create activable audiences, to send personalized communications based on customer preferences…
Preference management:
Your customers choose the themes that interest them, their preferred communication channel, and even the frequency of your communication: they build their relationship with your brand.
GDPR and privacy:
Keep your contacts when unsubscribing while respecting the GDPR.
Your customers are active:
Collect qualified information directly from your customers.
Personalized communication:
Adjust your communications and offers based on customer preferences.
Privacy management:
Ensure compliance (GDPR, CCPA, PIPL, CAN-SPAM, CASL, etc.), security, and localization of your customers’ personal data.
Privacy Protection:
Protect your customers’ data by ensuring the compliance of the consents collected and the data use.
Facilitate the application of rights:
Ease anonymization, deletion or access to your users’ data in case of customer request, regulator or end of rights.
Data localization:
Limit access to personal data according to different data protection policies.