HOW TO CREATE A HOTEL BRAND WITH A STRONG DNA? Episode #1
How to define the brand pillars (with brand operators)
Hosted by
![alex-toledano alex-toledano](https://ehonline.eu/wp-content/uploads/2021/06/alex-toledano.png)
Alex TOLEDANO
President & Art Consultant
VISTO
The speakers
![Gaelle-Vial-Paquet Gaelle-Vial-Paquet](https://ehonline.eu/wp-content/uploads/2021/06/Gaelle-Vial-Paquet.png)
Gaëlle VIAL PAQUET
Marketing Director
LOUVRE HOTELS GROUP
![Federico-Toresi Federico-Toresi](https://ehonline.eu/wp-content/uploads/2021/06/Federico-Toresi.png)
Federico TORESI
Global VP Design, Luxury & Premium Brands
ACCOR
ON THE PROGRAMME of this first episode of the series
How a new brand is created or repositioned? How to define its pillars?
During this eh! Talk, discover what happens behind the scenes of the creation of a new brand, or a rebranding. Through their expertise and feedback, our guests will help you better understand how to successfully convert a great idea into a reality.
About the series
eh! ONLINE partnered with NEWH to provide you with a series of eh! Talks dedicated to design, to show you step by step how operators, designers, suppliers and consultants work hand in hand to create a hotel brand with a strong DNA.