Umbria… The green heart of italy.

Nestled like a diamond in the centre of Italy, squeezed between Marche, Tuscany and Lazio, Umbria region is a fertile land where little medieval towns are surrounded by sunflowers and green hills. The small town of Deruta is worldwide famous for its ancient ceramic tradition whose origins date back to the thirteenth century. While staying true to their roots, the artisans of today explore new ways of conceiving traditional materials like ceramic. Art and craftsmanship, passion and love, design and innovation, they are all necessary ingredients to carry on this amazing tradition. Umbria… the green and beating heart of Italy.

Our company

Passion, research, love for nature and simple things give life to Ceramiche Viva.

Experience, Creativity and Technique blend together to create objects of design. While treasuring the old tradition of Deruta’s ceramics, Ceramiche Viva believes that ceramics should be inventive and surprising. Our items respect all the regulations in force regarding enduse, with particular attention to kitchen and dinnerware. Ceramiche Viva always creates new shapes and decors, anticipating new fashions and creating its own trend… Ceramiche Viva : Simply made in Italy.

Our philosophy

Nature is the main source of inspiration of Viva’s work. Ceramiche Viva’s pottery conveys the emotions, magic, and simplicity that nature itself conveys through its colours. Our pottery pieces are designed and created to brighten up everyday life. They will become part of your life! Touch them, embrace them, look at them… they are ready to hold succulent food, crispy biscuits, vivid flowers, precious memories or nice fragrancies. Our ceramics will turn your home into a wonderful world. Passion and skills to create an exclusive and trendy product! This is “the Natural fashion.”