SF COLLECTION manufactures seats and tables by using the best materials to be found on the market at its two factories located in San Giovanni al Natisone and Manzano, in the province of Udine. Our values are honesty, transparency, accountability towards society and the environment; our values are the outcome of a corporate culture which has been handed down over three generations. An entrepreneurial style whose deep roots are in the aftermath of WW2 and which, as time went by, has been enriched by virtuous experiences and forms of conduct. T

oday it is important for SF COLLECTION to clearly define its own values and its own corporate culture so as to share them with its collaborators, customers and suppliers. To that end we have drawn up this ETHICAL CODE, namely a set of behavioural norms that our company intends adhering to, aware as we are that wellbeing and regard have to be provided for at every stage of our operation.

The development of our new collections started with becoming aware that, to make both our product and firm Identifiable, it was necessary to find a common thread uniting products, catalogue and communication.

We do not try only to manufacture a nice product or a nice catalogue, we seek continuity: we expect uniqueness amongst the various elements, a harmony identifying our company, conveying beauty and solidity at the same time.

Our major objective is to make products that are distinguishable in the marketplace, we don’t want to promote fads, but do want to produce our own, distinct articles, and communicate that to the market.

We are not interested in increasing our turnover or in turning into number ones, because we wish to preserve our artisanal dimension, a dimension that goes lost once you start to contemplate only figures or rankings.

We are going to keep our production centre in Italy because that is where we can make our most gorgeous products.