How to digitize customer experience


Bowo, the digital solution that revolutionizes the hotel stay.


Bowo is a white label digital service for hotels that offers travelers a 360° personalized experience. It is composed of two elements:


  • A multi-device application created tailor made for each hotel, which is available to the customer on a digital tablet in the room. This allows the client to access all services: marketplace, entertainment, home automation, concierge chat, room directory, booking of intra and extra hotel activities. Recently, Bowo launched its “”SMART HUB””, a hyper-customized customer experience thanks to a native multi-device App. A real “”room brain””, each App-HUB allows you to connect the available digital elements, i.e. telephony, television, application, home automation, voice control…


  • For the hotel operator, the digital Bowo service has the advantage of offering a Back Office integrated with the internal reservation software, the PMS (Property Management System). It thus becomes a work support and marketing tool. The solution also has the advantage of adapting to all types of establishments, from apartment hotels to palaces and 3, 4 and 5 star hotels.


For future projects, Jonathan Cheniere, CEO of Bowo wishes to continue Bowo’s development in France and its neighboring countries. To make it the leading solution for the travel experience, he is banking on both a strategy of innovation and technology, and a strategy of differentiation, by accelerating work on predicting traveler needs.





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