THE TIMELESS BURGER

The eh! ONLINE #14 selection

The enthusiasm for the hamburger is not going away, 75% of restaurants offer at least one burger on their menu, it represents 5% of the consumption of meals at table. The UK, France and Germany, respectively the first, second and third largest consumers of burgers in Europe, have been seduced by this convenient and complete meal.

67% of burger sales are made in dedicated restaurants. McDonald’s dominates the market but franchises such as Big Fernand, Five Guys or Steak n Shake have managed to enter a saturated market by innovating with new concepts. Halfway between fast food and classic restaurant, these fast-casual brands offer high quality products and give back its elegance to the burger characteristic of fast food and therefore of junk food. There are variations where the classical cheddar is replaced to seduce cheese lovers, more authentic breads are also used instead of the typical bun. The burger has not finished surprising us and reinventing itself.

The burger is a must to satisfy consumers. Simple and efficient, it is a good compromise for a quick meal in a restaurant.