HOW TO CREATE A HOTEL BRAND WITH A STRONG DNA? Episode #1
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How to define the brand pillars (with brand operators)
Hosted by
Alex TOLEDANO
President & Art Consultant
VISTO
The speakers
Gaëlle VIAL PAQUET
Marketing Director
LOUVRE HOTELS GROUP
Federico TORESI
Global VP Design, Luxury & Premium Brands
ACCOR
ON THE PROGRAMME of this first episode of the series
How a new brand is created or repositioned? How to define its pillars?
During this eh! Talk, discover what happens behind the scenes of the creation of a new brand, or a rebranding. Through their expertise and feedback, our guests will help you better understand how to successfully convert a great idea into a reality.
About the series
eh! ONLINE partnered with NEWH to provide you with a series of eh! Talks dedicated to design, to show you step by step how operators, designers, suppliers and consultants work hand in hand to create a hotel brand with a strong DNA.
