E-mail Marketing

Get emails from potential guests, centralise your databases, automate your marketing, and create your own newsletters.

Turn your OTA customers into repeat and direct guests.

x31 ROI with our CRM

Forget sending generalised emails to your whole database. Instead, opt for campaigns suited to your guests’ profiles an x31 ROI.

A creation tool that is accessible to any user type

Experience Hotel CRM supplies you with more than 50 criteria for segmenting each email sent.

Numerous segments :

Exclude travelers with an upcoming booking, Only include travelers with an upcoming booking, Only include travelers currently in the hotel, Include the entire database, …

Segments about stays :

Reservation date, Arrival date, Departure date, Lead time, Length of stay, Room category, Room number, Purpose of trip, Traveller segment, Comes to the town/city/region often, Arrival on this day of the week, Departure on this day of the week, …

Segments about customers :

Customer’s continent, Customer’s country, Customer’s language, Total spent, Total number of stays, Total number of nights, Age, Satsifaction level, …

Segments for hotel groups :

Send to all hotels in the group, Send to a single hotel in the group, …

Segments about the last stay :

Last stay’s price code, Last stay’s channel, Last stay’s segment, …

Segments about email campaign activity :

Campaigns received, Campaigns not received, Received campaigns not opened, Received campaigns not clicked, Open campaigns, Clicked campaigns, …

Calculate your income correctly

More and more emails are read on a smartphone, whereas the final reservation is often made on a computer.

The outcome is that you can’t usually track all the turnover generated by your email campaigns.

Thanks to our tracking system, all the reservations triggered by your emailing campaigns are correctly identified, whether they are instantaneous or after a few days, whether they were made on one or more different devices (computer, tablet, etc.).